Media Resources

Who Are These Guys?

Adventure Imports was founded somewhere in Cape York by Matthew Scott and Laura Chain while they were traveling off-road around Australia in their Land Cruiser. Realizing that everyone else around the world had been overlanding for decades, they wanted to give Americans the chance to get the same innovative gear available overseas.

Fast forward to the present day, Adventure Imports has a particular focus on authentic, high-quality 4WD products from Australia and South Africa, representing MAXTRAX, MSA 4X4, Indeflate, and RacksBrax.

For media inquiries, Adventure Imports is represented by Williams + Helde. Please contact: Matt@HayterPR.com


The SAFE, SIMPLE, QUICK and EASY vehicle recovery device. Simply put, MAXTRAX is the best vehicle recovery board on the market — and the original! Simply place underneath your tires and drive out of the situation you’re stuck in, no matter if it’s SAND, SNOW or MUD!

Whether you’re retrieving your boat from the water, or your 4WD vehicle out of boggy mud, sand or snow, MAXTRAX is the vehicle extraction tool that can make vehicle recovery quicker and easier than most other vehicle recovery devices on the market today.

Key Facts:

• MAXTRAX is the lightweight, easy-to-use vehicle recovery and extraction device that’s easily carried by almost anything with four-wheels ensuring an easy way out if your vehicle becomes stuck.

• MAXTRAX takes the drama out of getting stuck. The aggressive large cleats on MAXTRAX sink their teeth into the tire tread and the terrain under your 4WD vehicle to prevent it from slipping back into mud, snow, or sand and make vehicle recovery quick and easy.

• MAXTRAX is the perfect fit for every outing. Measuring just 45 inches long X 13 inches wide, each set of MAXTRAX stacks together at a height of just 3.5 inches. MAXTRAX stows easily with the rest of your car camping, overlanding, or four-wheel drive gear.

• Made of UV-stabilized, flexible, super tough engineering-grade reinforced nylon, MAXTRAX provides traction and a firm base to get your vehicle quickly back on track. They have been tested at the University of Queensland to wrap completely around a 33-inch tire without breaking.

• Each MAXTRAX weighs just 8 pounds. MAXTRAX is easy to carry and thanks to it’s signature double-edged design, it’s easy and quick to maneuver under your tires.

• MAXTRAX have six comfortable built-in handles and a shovel at either end for removing excess earth to help get you unstuck quicker. They also have exclusive keyhole accessory points to allow you to securely mount your MAXTRAX

MAXTRAX Action Shots